With your event on the calendar and your excitement sky high, it’s time to spread the word. These time-tested, expert-approved tips will help you promote your event. 

For maximum impact, use each promotional strategy below and brainstorm other ways to boost attendance, too. You got this!

The 5 Best Ways to Promote Your Event

Before we jump into the tips, remember that event promotion takes time. Because your event success depends on your attendees and their feedback, you don’t want to rush it. 

Instead, leave yourself about two weeks to promote your event. That way, you have plenty of time to build excitement and reach more people using the tips below.

1. Use clear and consistent messaging

As you share your event with your network, be clear in your messaging. What is the event about and who is it for? 

That messaging is key to connecting with your audience, so nail it down in advance and stick to it in all of your communications. 

🏆 Pro Tip: The most successful events bring other business owners together to share best practices and stories. Focus on that in your messaging to draw a big crowd. 

2. Promote on social media

As soon as you have the details, it’s time to get social. Use Facebook, Instagram, LinkedIn, Twitter, and of course, Alignable, to share your event. Be sure to include registration information, so people know how to sign up. 

🏆 Pro Tip: Images can help your event pop on people’s feeds. Try using a free design program like Canva to get started.

3. Attend an Ambassador applicant meeting

Networking and Alignable superstar Sue Brooke hosts weekly meetings for Ambassador applicants on Thursdays at 12:00 p.m. EST. Make sure you attend one—sign up here.

In them, you can ask Sue your event questions and brainstorm with other applicants about how to make your event a smashing success. 

🏆 Pro Tip: Sue is an event guru and regularly hosts weekly events for hundreds of participants. Now’s your chance to pick her brain—don’t miss it!

4. Reach out personally

If there’s anyone in your network who should be at your event, go the personal route. Reach out and invite them directly. 

In your message, use their name or other personal details, reiterate why you want them to be there, and emphasize the value they’ll get from attending. A personal touch goes a long way!

🏆 Pro Tip: Invite your connections face-to-face through 1:1 video calls on Alignable. When you send a message to a connection, you can schedule a video call with them or start one right then and there. 

5. Alignable will help too

Great news! We’ll help you promote your event too by sharing it with business owners in your area. No action items for you here—just know we’ve got your back.

Happy promoting

With these tips in hand, you can start promoting your event now. So get out there, spread the word, and let us know if we can help.

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