Finding the confidence to start, organize and grow your social media presence can be overwhelming. Whether you’re an experienced pro or just getting started, we’ve outlined the top social media tools for small businesses to help alleviate the stress of social media marketing.
Plus, we’ve arranged several exclusive discounts for Alignable members to help you begin or enhance your journey.
Best for Designing: Canva
Canva was ranked the #1 content creation tool for social media through our recent poll of 8,348 Alignable members.
It’s a graphic design platform that offers tons of templates and photos making it easy for you to design social posts, logos, presentations, flyers, and much more. The drag and drop interface makes it simple and easy to customize your content to fit your brand.
Who is Canva best for?
Canva is best for all small business types. It’s a universal way to make great-looking social media posts and supplemental marketing materials.
Why should you consider using Canva?
- They offer a free version
- Professional-looking design without hiring a professional
- Drag & drop features make it easy to use
Cost
The free version offers basic features for up to 5 members. The pro version offers additional features, the ability to add more than 5 users to collaborate on the same account, and starts at $13/month.
Alignable members receive a 30-day, pro program trial + 15% off the Pro annual plan.
Best for Automating: Social Pilot
Social Pilot is a social media marketing tool that helps small business professionals automate their social media management activities. For scheduling, posting, and analyzing performance, it’s a great tool to use. It’s sure to help you save time and energy when you’re ramping up your social media presence.
Who is Social Pilot best for?
Social Pilot was created specifically for small businesses and is more affordable and easier to use than most social media management platforms.
Why should you consider using Social Pilot?
- Most affordable, yet effective option
- 150+ integrated applications
- Excellent customer support
Cost
$100 per month (billed monthly) or $85 per month (billed annually).
Alignable members receive a 14-day, pro program trial + 15% off all plans.
Best for Monitoring: Sprout Social
Sprout Social is a social media management tool used to monitor social media presence, posting, and track engagement.
Who is Sprout Social Best For?
Every type of small business would work with Sprout Social well, given its diverse tool range and mix of social media management and analytics.
Why should you consider using Sprout Social?
- Best for Facebook and Twitter
- Easy-to-use dashboard
- Helps businesses of all sizes create quality posts
Cost
Starting at $89 per month with the option to upgrade to more advanced plans.
Alignable members receive a 30-day free trial + 15% off annual plans.
Best for Solo Entrepreneurs: SocialBee
SocialBee is a social media management tool that allows you to create, schedule, and post social posts across multiple platforms at once while tracking engagement.
Who is SocialBee best for?
SocialBee is best for solo entrepreneurs or businesses with less than 10 employees.
Why should you consider using SocialBee?
- Specifically for solo entrepreneurs
- Easy-to-use system
- A great support and coaching team
Cost
Starting at $19 per month with the option to upgrade to more advanced plans.
Alignable members receive a 30-day free trial + 50% off your first 3 months.
Best for Managing: Hootsuite
Hootsuite is a social media management platform that allows you to execute campaigns across all social platforms. It’s best for businesses that are larger and have multiple individuals working on social media creation and posting.
Who is Hootsuite best for?
Businesses with 10+ employees that are looking to scale their social media in a big way or agencies that manage multiple business accounts.
Why should you consider using Hootsuite?
- Easy-to-use navigational interface
- “One-stop shop” for posting on all channels
- Add your team to one account to collaborate
Cost
Starting at $49 per month with the option to upgrade to more advanced plans.
Resources to Help You Master Social Media Marketing
Ready to take your social media marketing to the next level?
Start by choosing the best provider for your business or exploring the features of the one you already have. With a little practice and the right tool, you’ll be on your way to more customers, more revenue, and a more successful business.
Need some help? These resources can make you a social media marketing superstar.
- Try an email marketing service provider from the list: Which one best fits your needs, budget, industry, and audience? Reach out using the links provided:
- Join a group: Join the Social Media Support Group on Alignable to ask your most pressing questions and share your best tips.
- Explore local resources: Check out local marketing agencies on Alignable that offer email marketing services.
- Attend an educational event: Register for upcoming events.